Direct Marketing Practices: A Review of Company X
Write a 3-page article review that explores the direct-marketing practices of a company.
Marketing ethics includes consumer protection, pricing, and advertising. Using your favorite web browser, research a company that practices direct marketing. For this assignment, you will write an article review that addresses the following points and questions:
- Briefly describe the company and the types of products it markets.
- Explain direct (or targeted) marketing and how this company uses the strategy for advertising their products.
- Explain two types of unethical pricing practices and support such practices with examples. Is the company you researched guilty of unethical pricing? Offer an example of this company’s pricing to validate your assessment.
- Determine how the article contributes to knowledge of targeted marketing ethics. How does it inform or illustrate concepts you have learned in this unit?