Visit a local retailer (or a retailer's online website) and while you are there, you need to find a NEW product. It could be identified on the store shelf, on the packaging of the product or in the product info/picture on the webiste, but be sure it is identified as NEW to the market. Then, please answer the following questions: 1 What is the brand name of this specific product? ◦ For example: If you are talking about the New Apple iPad XLIII from Apple, you need to list the name for that specific product: Apple iPad XLIII, not just "Apple." 2 Do you think this specific product is increasing the breadth or the depth of the product line? Why did you choose your answers? Support this argument with course material. 3 Is the brand name of this specific new product a good fit for the product? Why or why not? Again, support this argument with course material. ◦ NOTE: I am looking for you to analyze the name of this specific new product - if you are analyzing the new Apple iPad XLIII, talk about the name Apple iPad XLIII specifically, not the pros and cons of Apple or the Apple iPad name in general. 4 Did the maker of the product use packaging and labeling well? List and describe packaging or labeling strategies you see being used. 5 Do you think this new product will diffuse quickly or slowly through the marketplace? Why?
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