Select an advertisement to analyze.
Attach a copy of the ad to your assignment or provide a detailed written
description of the ad. (See directions for how to take a screen shot of
an ad you find online to include in your assignment, under the Course
Tips menu item.)
Analyze the ad by answering the following
questions. In a Word document, type your analysis, using headings for
each section for clarity. For example, put the word "Audience" in bold
or underline, then answer the question about the intended audience below
it, in complete sentences. Do this for each section.
Audience: Who is the audience?
Purpose: Why was this ad written?
Message: What is the message? (Tip: Be very specific here. Provide details.)
Style and Tone: First, describe the style and tone of the ad, and
then explain, using examples from the ad, why the style and tone are (or
are not) appropriate for audience.
Sample Solution