Adaptation to the local market.

1. What are the pros and cons for Domino’s of adapting its business and marketing strategy to the Chinese market versus sticking with the strategy it uses in the US? When discussing the pros and cons, make detailed reference to the Domino’s case below, the case of IKEA's Global Strategy (Chapter 12), the case of IKEA Entering India, Finally! (Chapter 13), and the case of The Jollibee Phenomenon (Chapter 13).
2. How should Domino’s adapt its marketing strategy to China? Organize your discussion around the 4Ps of the marketing mix: Product, price, place (distribution), and promotion. Again, take the nature of the product and the particular market (China) into account.

Sample Solution