Advantages and Disadvantages of Celebrity Endorsements in Ads

develop a general research question. Pick a topic
that you are interested in. Your topic can be related to research you've done in other
classes, an area covered in class that you would like to investigate in depth, or a
topic that you've always found of interest. Past semesters of this course have seen
papers on the following topics:
• Advertising’s Impact on Children’s Consumer Behavior
• Relationship between Sports Sponsorship and Fandom
• Role of Colors in Creating a Brand’s Logo
• Impact of Advertising on Children’s Obesity
• Strong Partisan Voters are More Influenced by Negative Ads
• Social Media Influencers Are a More “Organic” Form of Advertising
• Is There Better Recall of Products Advertised at Sporting Events
• Anti-Tobacco Ads Increase Negative Perceptions of Smoking
• Advertising Based on Ethnicity Can Influence Consumption
• Advantages and Disadvantages of Celebrity Endorsements in Ads
• Exposure to Advertising Impact Children’s Gender Based Beliefs
• Increasing Prevalence of Pharmaceutical Advertising in the U.S.
• Portrayals of “Non-Traditional” Couples in Advertisements
• Subliminal Advertising is an Effective Influencer
• Femvertising Positively Influences Consumer Behavior
• Advertisers Continue to Idealize Unrealistic Portrayals of Women
• Effects of Political Ads on Voters during the 2016 Presidential Election
• Neuroscience Reveals a Person’s True Opinion of an Advertisement
• How Do Ads Target Consumers to Enact Specific Physiological Reponses?
• Methods and Consequences of Advertising to a Queer Audience
1 Paraphrased from http://writingcenter.unc.edu/handouts/literature-reviews/
As you can hopefully see you can choose absolutely anything you would like to write
about for your literature review. It is simply dependent on where your interests lie
and what specific topics may interest you.
Stage 2: Researching your Question
Use the UD Library resources, such as online library databases, to discover what
research has been done in your area of interest. Try not to limit yourself just to
books. Most social science research, particularly the most recent research, is
published in journal format. For a database search you might want to begin looking
for materials by doing a keyword search. Keep in mind that the authors cited in the
course readings offer good starting places for you to do your research. You should
also keep in mind that the bibliographies and reference lists of relevant research
articles or the course readings can offer information about where to find other
related articles.
Notes:
• You are expected to look at actual research studies in reputable journals,
books, or in reliable sources. What is a reputable journal? Journal of
Communication, Journal of Advertising, Human Communication Research, Media
Psychology, and Journal of Advertising Research are some of the journals that
may contain reports of research in your area. If you are unsure if a resource
you found is from a reputable, peer-reviewed academic journal, ASK ME!
• You may include information from reputable websites (e.g., statistical
information about media usage from "Children Now" or Kaiser Foundation
Reports). Some journals are also available in full-text format on-line (i.e.,
Journal of Health Communication). This type of material is credible and
constitutes a "reputable journal"--it's just in electronic format. This does not
include websites such as cnn.com, foxnews.com, or Wikipedia.org.
• You are expected to examine at least SIX original research studies published in
reputable journals or as book chapters. Abstracts, or summaries of studies
reported in other studies or newspaper reports do not count. Note: Six
studies will likely be insufficient, and you will need to refer to more sources.
• You may also use other types of material (articles from popular magazines,
cites from organizational websites, etc.) to enhance your argument. For
example, if you are writing a paper about advertising and sports you might
quote or cite material from a recent T