After reading the case “Happy Brands and Ethical Implications” by Gringarten & Fernández-Calienes, pages 125-142, write a case study using the Case Analysis Outline Attached below.
Case Analyses Outline Template.docxDownload Case Analyses Outline Template.docx
Gringarten, H.& Fernández-Calienes, R,. (2019). Ethical Branding and Marketing: Cases and Lessons. New York. Routledge Publishing. ISBN-978-1-13-833727-5