Anchor: An evidence of the problem statement that includes a statistic and is supported by primary research.
A statement of the general business problem.
A statement of the specific business problem.
This script is helpful to (a) frame the problem, (b) validate that it exists with verifiable data, and (c) identify why and for whom the problem matters (Bakari 2018).
Next, rationalize the use of the qualitative method for your research inquiry. Explain the features. Give examples of the intended research outcomes. Formulate a purpose statement using the framework.