Analysis with the goal of identifying a new product or service

Complete a situation analysis with the goal of identifying a new product or service to develop your marketing plan against. In the paper, Describe the selected company and brand and a brief history. List the core products and services they offer. Identify the key current competitors. Complete a SWOT analysis. Propose the product or service line you want to develop a marketing plan for. Justify your proposal with a SWOT-based argument for why it warrants marketing investment. Describe your core product, extended product, and product concept. Explain how you plan to achieve competitive differentiation through creating customer value in the four ar​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​eas listed below. Also, refer to The Five Competitive Forces That Shape Strategy video: Branding Packaging Support Quality Be sure to use subject headers for each of the questions asked. Your paper needs to contain at least eight headers (i.e., introduction header, at least six headers for the six parts of the question, conclusion header) Review the Level Heading section of Introduction to APA. Helpful Tips: Your marketing plan can focus on a new product or service idea of your own or an existing product or service that you think deserves its own dedicated campaign. Just don’t pick something that you’ve already seen being actively marketed. For example, after completing a SWOT analysis for McDonald’s, one might propose marketing new concepts like a McVeggie burger or an adult Happy Meal. Further afield, one might propose a whole new chain of pay-to-visit indoor McPlayground Centers. Or relative to existing menu offerings, one might suggest a dedicated marketing campaign for say “burgers at breakfast” or after-midnight snacking via the drive-through. Learn about your brand and then let your imagination run wild. It can be a big idea that will appeal to many of their customers or a very targeted eff​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ort—you decide.