Define variables carefully as and when needed.
* To formulate “percentage” constraints (for example, in Chapter 4 Problem 1, radio ads must exceed 50% of the total number of ads), refer to the concluding part of the Week 3 Media Selection Part I video.
For Chapter 4 Case Problem 1 Part 5, you are encouraged to develop a table to compare the recommendations from parts 1 and 4; in the table, summarize key performance indicators (KPIs) such as total exposure, total cost, total advertisements, total audience reached, etc.