Are Super Bowl Ads Worth Their High Cost?

M​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ore than 100 million Americans tune in to watch the Super Bowl every year. The broadcast presents marketers with a golden opportunity to reach a huge amount of consumers, and that's why nearly all the available Super Bowl LVI commercial slots were sold out even before the NFL season started. As demand escalates, NBC was asking as much as $6.5 million for a 30-second spot this year, up from the $5.6 million CBS was seeking in 2021. Some studies, however, show that Super Bowl commercials seem to be not worth that much money. One study found that 80% of Super Bowl ads don't help increase sales. If you were Budweiser, Doritos, PopCorners, Downy, Kia, Workaday, or FanDuel, would you still buy Super Bowl ad slots? Why or why not? How do you know if your advertising is effective? How would you go about researching the effects that Super Bowl commercials may have on viewers? Basically, the main question at stak​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​e is: Is a Super Bowl commercial really worth $6 million? yes : https://fortune.com/2020/01/31/super-bowl-commercials-streaming-age-tv/ no: https://www.inc.com/adam-vaccaro/study-super-bowl-ads-less-effective.html