- Many sources attribute the creation of the Balanced Scorecard to Robert S. Kaplan and David P. Norton.
a. Write one paragraph about Dr. Robert S. Kaplan. (Give details of each person's background, schooling and academic career, explaining their main achievements.)
b. Write a paragraph about Dr. David Norton. (Give details of each person's background, schooling and academic career, explaining their main achievements.) - When and where was the Balanced Scorecard first introduced to the business community? (Name specific publication or event and date.)
- List the four main perspectives used in the Balanced Scorecard.
- Choose TWO of the four main perspectives and explain (in your own words) what types of measures are included in each of the two perspectives you choose. (2-3 sentences per perspective.)
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