Becoming Members of Society
Using Aaron H. Devor’s “Becoming Members of Society: Learning the Social Meaning of Gender” from Rereading America as your analytical lens, write a detailed, analysis of a print or commercial advertisement (or any other visual argument) in which you break down how the ad constructs gender.
Consider briefly explaining what the advertisement is selling and to whom (as if the reader did not have the advertisement in front of him or her) in your introduction. Your thesis should answer the primary question: how does this ad construct gender? Support your thesis by identifying and analyzing the cultural assumptions and stereotypes about gender that the ad relies on. In your conclusion, you might consider how effective the ad is in reaching its intended audience and how the construction of gender enhances or detracts from its effectiveness.
consider both the images and the wording in detail. Look for both obvious and surprising evidence to support your claims. N
https://www.google.com/search?q=gender+ad&espv=2&biw=1920&bih=974&site=webhp&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjp4bnK78DSAhVEz1QKHbHoBtMQ_AUIBigB#imgrc=iQ9Q4e3_3O_p_M:
Introduction: Explains what the advertisement is selling and to whom (as if the reader did not have the advertisement in front of him or her.)
Thesis: Answers the question: how does this ad construct gender?
Evidence: Uses ample textual evidence to support claims and assertions that identify and analyze cultural assumptions the ad relies on. Uses at least 1 key text from this unit in RA as the analytical lens.
Analysis: Your analysis clearly explains the “how” and “why” your evidence supports your point and breaks down each element of the you’re focusing on in detail, making clear connections for your reader.