1.1 How would you describe Beyonce's brand - brand positioning concept? Use the 5 categories - consumer insight, POD, reason to believe, emotional benefit, functional benefit.
1.2 Present Beyoncé’s positioning statement
- Entertainment Marketing 4 Cs: Describe the “4 Cs” of entertainment and explain how they apply to the case of “The Visual Album” launch. Explain.
- Entertainment Marketing 3 Ps: Describe how the “3 Ps of entertainment hierarchy played out for this specific case of “The Visual Album” launch. Explain
Sample Solution