Branding is one of the most important things to accomplish in marketing

Branding is one of the most important things to accomplish in marketing because it not only makes a name for the company but it sustains growth after the name is established. Using the two articles below compare these three brands to uncover what how the branding makes them part of the top 10 list of succesful ice cream brands worldwide in an extremely competitive market place. Include the following information in the report: Summarize from the two articles what elements support a succesful brand. Research the websites of each brand and glean as much information as you can which identifies and supports the effectiveness of the brand itself. Analyze the information and write a brief paragraph explaining your conclusions as to why it is succesful based on the elements chosen from the article summaries. For example, consider who their customers are, how they are targeted on the website, why do they stay with them etc. How do these successful elements serve to make the brand stand out against the competition. Use APA, Examples from the Website, the Articles below and classroom material to support your conclusions. Branding companys are attached http://panmore.com/starbucks-coffee-marketing-mix-4ps-analysis https://www.academia.edu/32659002/The_Coca_Cola_Company_Marketing_Strategy