Describe the purpose of the selected company, including a detailed description of the product(s) or service(s) it offers to the market. Please answer the following questions in this section of your business plan: What benefits to the market does your product or service provide? How is your approach better than the competition?
Section B: Industry Analysis (60 points)
Based on your market research and using the DeVry Library, complete an analysis of the industry related to your chosen business. The week 2 lesson can help you understand an industry analysis and its importance. Please include the following in your analysis:
size of the industry in units and dollars.
growth rate of the industry.
prospects for the industry.
average gross and net margins on sales in the industry.
major companies in the industry
Each section of your business plan should be about 500 words.
Section C: Regulation and Legal Review (60 points)
A part of the research you need to conduct includes researching laws and regulations specific to the industry in which your business will compete. In this section, please answer the following questions in this section:
Briefly describe laws and regulations that apply and explain how your business will meet those conditions.
How do you set up a local sole proprietorship within your community?
Address any legal, zoning, and licensing concerns your business will face. Address any pending regulations which may have an impact on your business.
Full Answer Section
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- Enhanced customer experience: "[Product Name] provides a seamless user experience with [specific features, e.g., "intuitive interface," "personalized recommendations," "24/7 customer support"], leading to higher customer engagement and loyalty."]
Competitive Advantage:
- [Explain how your approach is superior to the competition. Highlight your unique selling propositions (USPs) and competitive differentiators. Be specific and provide evidence to support your claims.
- Example:
- Innovation: "[Product Name] incorporates [specific technology/innovation] not found in competing products, offering [specific benefit]."
- Customer focus: "[Company Name] prioritizes customer satisfaction through [specific initiatives, e.g., "excellent customer support," "personalized service," "ongoing product improvement based on customer feedback"].]
- Cost-effectiveness: "[Product/Service] offers [specific value proposition] at a more competitive price point than competitors, making it more accessible to a wider range of customers."]
Section B: Industry Analysis
Industry Size:
[Research and quantify the size of the industry. Use reliable sources such as industry reports, market research databases (like Statista or IBISWorld), and government data.
- Example: "The global market for [your industry] was valued at [X] in [year] and is projected to reach [Y] by [year], growing at a [Z]% CAGR."
- Units: "The industry produced [X] units of [product] in [year]."]
Industry Growth Rate:
[Analyze the historical and projected growth trends of the industry.
- Example: "The industry has experienced [X]% growth in the past [Y] years and is expected to continue growing at a [Z]% rate over the next [W] years, driven by [key factors, e.g., "increasing demand for [related product/service]," "technological advancements," "changing consumer preferences"].]
Industry Prospects:
[Evaluate the future outlook of the industry. Consider factors such as:
- Market trends: "Emerging trends such as [list relevant trends] are expected to significantly impact the industry."
- Technological advancements: "Advancements in [specific technologies] are likely to disrupt the industry and create new opportunities."
- Economic conditions: "The overall economic climate will play a crucial role in shaping the industry's growth trajectory."
- Competitive landscape: "The level of competition within the industry is [high/moderate/low], which will [positively/negatively] impact profitability."
Industry Margins:
[Research and report on the average gross and net profit margins for businesses in the industry.
- Example: "The average gross profit margin for companies in this industry is [X]%, while the average net profit margin is [Y]%."
- Note: These figures can vary significantly depending on factors such as company size, product/service offerings, and operational efficiency.]
Major Companies:
[Identify and briefly describe the key players in the industry.
- Example: "Major players in the [industry] market include [list major companies, e.g., "Company A," "Company B," "Company C"]. Company A is the market leader with [X]% market share, known for [key strengths]. Company B is a strong competitor with a focus on [key strengths]."]
Section C: Regulation and Legal Review
Applicable Laws and Regulations:
[Research and list relevant laws and regulations that apply to your business.
- Example:
- [Industry-specific regulations]: "The [Industry Name] is subject to regulations from [regulatory bodies] regarding [specific areas, e.g., "product safety," "environmental compliance," "consumer protection"].
- General business regulations: "All businesses must comply with [list relevant laws, e.g., "employment laws," "tax laws," "consumer protection laws"].]
Meeting Regulatory Requirements:
[Explain how your business will comply with all applicable laws and regulations.
- Example:
- "[Product Name] will undergo rigorous [testing/certification] to ensure compliance with [relevant safety standards]."
- "We will maintain accurate records of all business transactions to comply with tax laws."
- "We will provide comprehensive employee training on relevant workplace safety and health regulations."
Setting Up a Sole Proprietorship:
[Describe the process of setting up a sole proprietorship within your community.
- Example:
- "In [your location], setting up a sole proprietorship typically involves [list steps, e.g., obtaining a business license from the local municipality," registering with the tax authorities," obtaining any necessary permits or approvals]."
- "The specific requirements and procedures may vary depending on the nature of the business and local regulations."
Legal, Zoning, and Licensing Concerns:
[Address any potential legal, zoning, and licensing concerns your business may face.
- Example:
- Zoning restrictions: "[Your business] may require [specific zoning permits] if operating in a [specific location, e.g., "residential area," "commercial district"].
- Licensing requirements: "[Your business] may require [specific licenses] to operate, such as [list specific licenses, e.g., "business license," "professional license," "sales tax license"].
- Pending regulations: "[Be aware of any pending regulations that may impact your business and plan accordingly. For example, if there are proposed changes to environmental regulations, assess the potential impact on your operations and explore potential mitigation strategies.]
Sample Answer
Section A: Company Description
Purpose:
[Your Company Name] aims to [Clearly state the company's primary goal, e.g., "revolutionize the way people [specific need] by providing [briefly describe the core value proposition]").] We believe that by [explain your unique approach or mission], we can significantly improve [target market] by [quantifiable impact, e.g., "increasing efficiency," "reducing costs," "enhancing quality of life"].
Products/Services:
[Detailed description of your product(s) or service(s). Be specific and include key features and benefits.
- Example: "Our flagship product is the [Product Name], a [brief description of technology/innovation]. It is designed to [specific function] and features [list key features, e.g., "high-speed connectivity," "user-friendly interface," "compact design"]. We also offer [list any complementary products or services, e.g., "custom software solutions," "maintenance and support packages," "on-demand delivery services"].]
Market Benefits:
- [List and elaborate on the key benefits your product/service offers to the market. Be specific and use quantifiable data whenever possible.
- Example:
- Increased efficiency: "[Product Name] can help businesses automate [specific task], saving them an average of [X%] in labor costs."
- Improved quality: "[Service Name] utilizes [specific technology/methodology] to deliver [specific outcome], resulting in [quantifiable improvement, e.g., "reduced error rates," "increased customer satisfaction"].