In referring to the “buyer”, it also defines the industry/market that an organization is targeting or target market, which includes global markets, hence we would have to correlate and consider barriers to entry, both in entering and establishing them once, we have entered them. Therefore, I argue that the greatest potential and opportunity especially for manufacturing and retailers is the emerging markets with low barriers to entry and an opportunity to establish barriers to entry for those who follow and virtually no competition. The question then is what about the factor of substitution and vendor power, which also would include the power over the company’s customers, and thoughts?
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