Cate Reavis and Deborah Ancona, titled Robin Chase, Zipcar and an Inconvenient Discovery
SUMMARY
In October 2000, with just a couple of weeks, until the three-month-old car-sharing startup closed on its first round of funding, Zipcar co-founder Robin Chase made an alarming discovery: the amount of revenue that Zipcars had generated for the month of September was half of what she estimated. After spending the previous 10 months networking, building a team, overseeing technology development, seeking funding, and otherwise navigating the confusing maze of twists and turns that entrepreneurs face in launching new ventures this was one set-back she was not expecting. The question facing Chase was what could and should she do to set the company on a profitable course and fast while safeguarding the company’s developing relationship with its 430 members.
Who is Robin Chase
Describe how she took on the various challenges
How would you describe her leadership style
Sample Solution