Chip Wilson & Lululemon
The paper’s purpose is to explore a complex business topic that has ethical implications.
1. How this topic is an ethical and not simply a legal issue.
2. Who are the stakeholders.
3. How does this topic allow me to apply 3-5 course terms.
4. Is there a conflict of interest involved?
5. Why is this particular business decision considered “right” or “wrong.” Explore both cases, regardless of your personal opinion.
Place this event/topic in context – why is this issue important to this organization, to society, to stakeholders? Answer the question ‘So what?’