Coca-Cola strengths and weaknesses along the value chain

D​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​escribe your focal firm’s strengths and weaknesses along the firm’s value chain relative to its key competitor where possible. Which resources or capabilities are helping the focal firm to yield a competitive advantage? Use the VRIO (valua​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ble, rare, inimitable, organizational) framework to organize your views and develop a supporting argument for why a certain resource or capability supports its current strategy (or not) and yields a competitive advantage (or not) for the focal​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ firm