In 2022, consumers are “swimming” in a sea of brands – there are thousands of brands that they interact with on a daily basis. And for every choice that they make in life, there are dozens of options out there – from insignificant decisions such as what to eat and wear, to more important ones, such as where to live or what to drive. Unlike in years past, where consumers may have only had a few selections to pick from for their needs, today the problem is quite the opposite – there are simply too many choices!
Thus, for any brand to stand out, one thing it must be able to do is speak to the consumer in a socially and culturally relevant way. Brands that fail to do so often get lost in the shuffle, while those who are successful at communicating with the consumer often experience great success. To this end, below are four brands that are trying to better communicate with their consumer in 2022:
Hot Pockets (This is the brand to research)
Life Cuisine
Coffee Mate Natural Bliss
Chameleon Cold Brew
The overall question that we will be seeking to answer throughout this project is:
“How can we ensure that these brands are socially and culturally relevant in 2022?”
We are specifically interested in understanding each brand’s:
- Social Relevance – The brand’s ability to be at the forefront of consumers’ minds (i.e., Is your brand one that is being talked about by consumers?)
- Cultural Relevance – Deeper, lasting cultural meaning carried by the brand (i.e., What does your brand stand for, in the minds of consumers?)
As a result, your team will be helping these brands to better understand their current social/cultural situation, and how they can take steps towards increasing their footprint with their target audience. In order to do so, you will be completing three parts to this project:
Focus Group & Survey:
To better understand your consumers’ experience with your assigned brand, along with exploring methods to improve social/cultural impact with these consumers
Presentation:
To share these insights with others, along with actionable solutions moving forward
The specific requirements this time are:
- Introduction about Hot Pockets: (150 words)
Do some research on your brand beforehand. Gain a better idea of “who” it is, what it represents, and its current situation. Do an internet search, watch some advertisements on YouTube, talk to friends and get their initial thoughts on the brand, look for your