Collecting Primary Data

Understanding a target market may require unbiased observation to understand consumers wants, needs, and uses for a product/service. Focused observations may change some of your perceptions toward product/service users. You can collect primary data by observing always be respectful, follow rules, and from a safe social distance. You are not talking to the individuals just observing and predicting. Being observant helps in predicting behavior. 1. Primary Data: • Define primary data with 3 references. • Provide an example of ways to collect primary data. 2. Data by Observation: Observe a store, coffee, restaurant, etc. • Person 1 • Person 2 • Person 3 • Person 4 • Person 5 Personal interviews or Focus Group (optional) • Copy of script and results from each interview or focus group 3. Surroundings and Environment: • Explain physical environment. • Explain social psychological environment. 4. Product/Category Purchased: • Products shown, available and what was purchased, etc. 5. Demographic Characteristics for each person: • Gender: • Age • Married • Estimated income • Etc. 6. Psychographic Characteristics for each person: • Values • Attitudes • Lifestyle 7. Results: • What did you see and learn?