Develop a collection concept for a capsule collection spring/summer 2023
- Task
Please consider the WGSN trend colors for 2023. These colors should play an important role for the collection. Segment: You can choose either women, men or young fashion. Scope: about 10-15 different pieces of clothing - Requirements for the final product
Story of the collection (narrative)
- Competitors’ analysis
- Target market, target pricing, target customer
- Key Items and Key Looks of spring/ summer 22
- Storyboard
- Mood board
- Color board
- Fabric board
- Collection board
- Drawings for each item
- Development of a look book for press and retail