Communication Strategy

Craft a communication strategy for internal and external audiences
Leverage internal and external intelligence to inform decision making
Develop an adaptable leadership mindset and skill set
Scenario
You work as a director of leadership and learning for an organization that makes prosthetics. The organization has been in business since 1999 and employs over 350 people in its Tampa, Florida, headquarters and three plant locations across the Southwest. While the business is currently based in the United States, the organization is exploring ways to move into Canadian markets within the next three years. This year’s employee engagement survey results for the organization show that some leadership practices are rated lower, while some practices were rated higher. The new chief human resources officer (CHRO) met with the team to discuss the general results. Everyone agrees that the company’s focus should be on both specific leadership development areas perceived as strengths and on those rated as areas for improvement, primarily regarding social intelligence, emotional intelligence, and the interpersonal skills of effective leaders.

To help this initiative, your manager, the vice president of leadership and learning, asked you to create an adaptive leadership toolkit that can be used throughout the organization. To begin this work, you conducted a personal leadership self-assessment and turned this into a personal development plan. Then you shared this artifact with your manager. Your manager was impressed with the thoroughness of the personal development plan and saw value in incorporating it as an exemplar within the adaptive leadership toolkit for use by all people leaders in the organization. After receiving such positive feedback, you moved forward with creating the rest of the adaptive leadership toolkit.

Your manager has shared the adaptive leadership toolkit that you created with the CHRO, and it was well received. The CHRO wants to distribute this toolkit to all leaders throughout the organization—supervisors and above—and asks you to create a communication strategy that will help in the rollout and implementation of the adaptive leadership toolkit. For this project, you will create that communication strategy.

Summarize the business problems the organization is currently facing and describe how the personal development plan and adaptive leadership toolkit will address them.
Why was the personal development plan created?
Why was the adaptive leadership toolkit developed?
Summarize trends in leadership strengths observed in your analysis of the employee satisfaction survey and describe how they relate to the leadership skills and behaviors included in the adaptive leadership toolkit.
In which areas did leadership score well?
How did your analysis help to inform skills and behaviors included in the adaptive leadership toolkit?
Summarize trends in leadership weaknesses observed in your analysis of the employee satisfaction survey and describe how they relate to the leadership skills and behaviors included in the adaptive leadership toolkit.
In which areas did leadership not score well?
How did your analysis help to inform skills and behaviors included in the adaptive leadership toolkit?
Personal Development Plan: In this part of the communication strategy, you will describe the personal development plan in further detail. You will include how the personal development plan supports the adaptive leadership toolkit and the value it will bring once the entire toolkit is rolled out.

Summarize the importance of including a personal development plan in the adaptive leadership toolkit and explain the value it will bring to the organization.
How does the personal development plan support the adaptive leadership toolkit?
How do the strategies within the personal development plan address the business problems the organization is currently facing?
Explain how the personal development plan and SMART goal setting could help develop the leadership styles of the leaders within the organization.
Adaptive Leadership Toolkit: In this part of the communication strategy, you will describe the adaptive leadership toolkit in further detail. You will include how and who the adaptive leadership toolkit brings value to within the organization.

Describe how the adaptive leadership toolkit will be used and who within the organization will manage it. Your response should address the following:
Who is the target audience for the adaptive leadership toolkit?
Who are the owners of the adaptive leadership toolkit?
Describe the specific leadership skills and behaviors that are included in the adaptive leadership toolkit and explain how developing these skills and behaviors will address the business problems the organization currently faces. Use trends from the employee satisfaction survey to support your response.

Full Answer Section

       

1. Summarizing Business Problems and the Role of the PDP and Adaptive Leadership Toolkit:

The primary business problems identified through the employee engagement survey center on inconsistencies in leadership practices. Specifically, lower ratings in social intelligence, emotional intelligence, and interpersonal skills among some leaders indicate potential challenges in team cohesion, conflict resolution, employee engagement, and the ability to navigate complex organizational dynamics. These weaknesses can hinder our ability to effectively collaborate, innovate, and adapt to the evolving healthcare market, including our planned expansion into Canadian markets.

  • Why was the Personal Development Plan created? The PDP was initially created as a personal leadership self-assessment and development roadmap for the Director of Leadership and Learning. Its purpose was to identify individual strengths and areas for improvement, specifically focusing on the dimensions highlighted in the employee engagement survey (social intelligence, emotional intelligence, and interpersonal skills). The thoroughness and actionable nature of this plan impressed the VP of Leadership and Learning, leading to its inclusion as an exemplar within the broader Adaptive Leadership Toolkit.

  • Why was the Adaptive Leadership Toolkit developed? The Adaptive Leadership Toolkit was developed as a comprehensive resource to address the identified leadership inconsistencies and build capacity across all leaders (supervisors and above). It aims to equip leaders with the frameworks, self-assessment tools, development strategies, and practical guidance needed to cultivate a more adaptable, empathetic, and socially intelligent leadership style. By focusing on both leveraging existing strengths and improving identified weaknesses, the toolkit will foster a more engaged workforce, enhance collaboration, and ultimately drive organizational success, including our strategic expansion into Canada.

2. Leveraging Employee Satisfaction Survey Trends:

  • Summarize trends in leadership strengths observed in your analysis of the employee satisfaction survey and describe how they relate to the leadership skills and behaviors included in the adaptive leadership toolkit.

    Based on the employee satisfaction survey analysis, key leadership strengths observed likely include technical proficiency (understanding the intricacies of prosthetics development and production) and a strong focus on achieving operational targets. These strengths align with foundational aspects of effective leadership and are acknowledged within the adaptive leadership framework. For example, technical proficiency can build credibility and trust within teams, while a drive for results demonstrates commitment and focus. The toolkit will encourage leaders to leverage these existing strengths as a base upon which to build more adaptive behaviors. It will emphasize how these strengths can be amplified through enhanced social and emotional intelligence, enabling leaders to achieve results through engaged and collaborative teams, rather than solely through directive approaches.

  • In which areas did leadership score well? [Note: As specific high-scoring areas were not provided, I will provide examples. Please replace these with actual findings from a hypothetical survey.] Leadership likely scored well in areas directly related to their technical expertise and task-oriented responsibilities, such as knowledge of products/processes and commitment to quality.

  • How did your analysis help to inform skills and behaviors included in the adaptive leadership toolkit? The analysis of these strengths reinforced the importance of acknowledging and building upon existing positive leadership attributes. The toolkit will include guidance on how leaders can integrate their technical expertise and focus on results with more adaptive behaviors, such as actively seeking employee input on process improvements (leveraging social intelligence) or understanding the emotional impact of demanding deadlines (leveraging emotional intelligence).

  • Summarize trends in leadership weaknesses observed in your analysis of the employee satisfaction survey and describe how they relate to the leadership skills and behaviors included in the adaptive leadership toolkit.

    The employee satisfaction survey highlighted significant areas for improvement in social intelligence (understanding and managing social situations), emotional intelligence (self-awareness, self-regulation, empathy, motivation, social skills), and related interpersonal skills (active listening, effective communication, conflict resolution, building rapport). These weaknesses directly informed the core focus of the adaptive leadership toolkit. The toolkit dedicates specific modules and resources to developing these critical skills and behaviors. For instance, it will include frameworks for understanding different social cues, techniques for practicing empathetic listening, strategies for managing one's own emotions under pressure, and approaches to constructive conflict resolution.

  • In which areas did leadership not score well? Leadership did not score well in areas requiring a deeper understanding of and connection with their teams on an interpersonal level, such as demonstrating empathy, providing constructive feedback, and fostering a sense of belonging and psychological safety.

  • How did your analysis help to inform skills and behaviors included in the adaptive leadership toolkit? The low scores in these areas directly shaped the content and emphasis of the adaptive leadership toolkit. The toolkit prioritizes the development of these "people skills" as essential components of adaptive leadership. It will provide practical tools, exercises, and real-world scenarios to help leaders understand the impact of their behaviors on others and develop more effective and supportive interpersonal approaches.

3. Personal Development Plan (PDP):

  • Summarize the importance of including a personal development plan in the adaptive leadership toolkit and explain the value it will bring to the organization.

    Including the PDP as an exemplar and a core component of the Adaptive Leadership Toolkit is crucial for driving individual leader growth and ultimately organizational improvement. Its importance lies in:

    • Personalized Development: It encourages leaders to take ownership of their development by identifying their specific strengths and weaknesses.
    • Actionable Roadmap: It provides a structured process for translating self-awareness into concrete steps for improvement through goal setting and action planning.
    • Behavioral Change: By focusing on specific, measurable goals, the PDP facilitates tangible changes in leadership behaviors.
    • Alignment with Organizational Needs: When focused on the areas identified in the employee survey, the collective development efforts of leaders will directly address the organization's key challenges.
    • Cultural Shift: Encouraging the use of PDPs fosters a culture of continuous learning and development, where leaders are proactive in improving their effectiveness.

    The value the PDP will bring to the organization includes more effective leadership, improved employee engagement and morale, enhanced collaboration, better communication, and a greater capacity to adapt to change and pursue strategic initiatives like the Canadian market expansion.

  • How does the personal development plan support the adaptive leadership toolkit? The PDP serves as the practical application arm of the Adaptive Leadership Toolkit. The toolkit provides the frameworks, concepts, and best practices of adaptive leadership, while the PDP guides individual leaders in internalizing and applying these principles to their own behaviors and contexts. The PDP acts as a personalized action plan, ensuring that the theoretical knowledge gained from the toolkit translates into real-world improvements in leadership effectiveness.

  • How do the strategies within the personal development plan address the business problems the organization is currently facing? The strategies within the PDP, particularly when focused on improving social intelligence, emotional intelligence, and interpersonal skills, directly address the core business problems identified in the employee engagement survey. By guiding leaders to develop greater empathy, improve their communication skills, and become more adept at navigating social dynamics, the PDP will foster more cohesive and engaged teams. This, in turn, will lead to improved collaboration, reduced conflict, increased innovation, and a more positive and productive work environment, directly counteracting the negative impacts of the identified leadership weaknesses.

  • Explain how the personal development plan and SMART goal setting could help develop the leadership styles of the leaders within the organization.

    The PDP encourages self-reflection, allowing leaders to become more aware of their current leadership styles – their natural tendencies and typical approaches. By identifying areas for improvement and setting SMART goals related to adaptive leadership behaviors (e.g., active listening, empathetic communication, facilitating difficult conversations), leaders consciously work to expand their stylistic range. This deliberate practice of new behaviors, driven by specific and measurable goals, allows them to integrate new approaches into their existing style, making them more versatile and adaptable. Instead of relying on a single leadership style, leaders will learn to flex their approach based on the specific situation and the needs of their team, embodying the core principles of adaptive leadership.

Sample Answer

       

Communication Strategy: Rolling Out the Adaptive Leadership Toolkit

To: CHRO From: Director of Leadership and Learning Date: April 28, 2025 Subject: Communication Strategy for the Adaptive Leadership Toolkit Rollout

This document outlines the communication strategy for the successful rollout and implementation of the Adaptive Leadership Toolkit across our prosthetics organization. This strategy addresses key questions regarding the business problems, the development of the Personal Development Plan (PDP) and the toolkit, the integration of survey findings, and the value proposition for our leaders and the organization as a whole.