Company UnitedHealthcare (website:) www.uhc.com

Capstone Paper on Company UnitedHealthcare (website:) www.uhc.com Order Description SO we need to do an environmental scan. I picked UnitedHealthcare as my capstone project. I listed the website above as you will need financials and stuff. See below of each listed bullet item. You MUST follow that format below. I want paper in APA style. This is the first part of your strategic plan. This will be the ONLY part where you include data that you have researched (be sure to reference your facts when doing this paper). When you get to SEL you will use this information to identify a strategy that you think the firm should follow (as opposed to one that they are following). Then you will describe how they should implement your strategy (not what they are currently doing). The implementation will be the second assignment in SEL, with the first being an edit of this assignment from SAEC. Thus SEL will demonstrate YOUR ability to make decision about how best to manage a firm's resources as opposed to your ability to conduct research. Use secondary sources to identify the following: • Start with the company highlights: locations, annual profit, growth rates, no of employees, performance (as should be much more numbers-driven). Assess briefly performance challenges using specific for the industry key performance indicators. Address the changes over time (trends) and relative to the industry averages (competitors). These findings should point out to possible strategic problems. All data should be references and the sources (such as Annual Reports, Industry Reports, etc.) should be included in the Appendices. • Identify their mission and the vision of their current CEO, then identify their current objectives and goals (from the letter to investors is you are using a publicly traded company), and if your know their current structure and culture identify this as well (by using CVF) - note these are not what you are recommending but show a base line from which they will change to implement your identified strategies as part of your work in SEL. • Assess the macro environment (specific to the industry not to the firm) or PESTEL analysis- please consider the global nature of the PESTEL. • Assess the micro environment (be sure to include the relationships it has with its stakeholders - channels, suppliers, other allied firms, customers, employees etc.), please discuss the impact of globalization on these relationships and the strategy you have with EACH stakeholder. Include this as part of your environmental scan. • Identify the variables most relevant for the analysis of the industry of the company in question. It is vital to identify the variables that matter most for the industry as the industry drivers. • VRIO analysis of the firms resources, include ethical decision making as a resource for your organization and how strong it is. Think about how the leadership's strategy has affected the performance of the organization. Include your analysis of their resources in the appendix, as background information to create the VRIO table (such as the firm's current financial strengths, the strengths of their human capital, etc.). • Assess the competitive environment and the strengths and weaknesses of each competitor. • Present competitive mapping with very distinctive for the sector unique dimensions. • Strategic problem(s) should be identified and addressed. Use common strategic management tools and the previous data to: • Apply Porter's five forces to the industry • Apply Porter's Diamond Model to their geographic market • Construct a SWOT analysis, please include also ethical decision making as a resource for your organization and whether it is a strength or weakness of the firm. Looking at the environmental constraints and the mission and vision of the firm and the SWOT- what appears to be their current overarching strategy sometimes called their generic strategy (corporate strategies are described in Hunger and Wheelen text but can be things such as TQM, growth through acquisitions, cost leadership, etc.) - create a TOWS matrix to illustrate the above information. Consider the effect of globalization when identifying corporate strategies. Construct an SBU analysis: Based on the SBUs identified in the organization’s annual report, analyze its current business portfolio and identify the investment opportunities for the firm and the business level strategy for each SBU consistent with the strategies from the TOWS matrix. Business level strategies are typically either the Porter strategies or the Miles and Snow strategies. You need one strategy for each SBU, they may be all different or some may be the same strategy based on the competitive environment. Present portfolio analysis (BCG matrix or GE screen) Summary conclusions should be after each tool used with recommendations for the strategic direction. Strategy and the environment are said to be dynamic. The strategy influences the stakeholders and the stockholders influence the strategy. For example when analyzing customer segments, firms identify their target market that have buying behaviors are synergistic with the firm's resource and capabilities and their strategic direction. They hire employees that have the knowledge to support the strategy. Similarly they form relationships with their channels and suppliers to help leverage their current resources and implement their strategy. Even stakeholders look at the firm and its strategy to assess the value of the organization (this value can be for value that they add for each stakeholder) and its long term viability In your discussion of the strategy of the firm discuss these factors and the impact of the strategy on each of the firm's stakeholders. Be sure to include ethical impact of the strategy and how you are able to leverage the firm's resources (Include a VIRO analysis in order to identify the resources that you will be able to leverage in order to implement your strategy) including its human capital for a successful strategy. Recommend corporate strategy (directional) & business-level strategy (competitive) (please see the options in the textbook). Note: in strategic planning the process most firms create plans using a business writing style. Visuals, graphics, and bullets are used to condense the report into an easy to read document. Subheadings are very important as well and you may find that each subheading begins a new page in order to fit the topic on one page. When I evaluate this analysis it will be for content and presentation of the information. You may use either MLA or APA styles for your referencing - just be consistent throughout the document, selecting only one format. When creating your analysis save it as a word file or a rich text file - Thank you. Include your name on the title page but save by student ID. Make sure you include at the beginning: title page, executive summary, the outline, and finish with the list of reference.