- What is the purpose of each Web site, and how can you tell? (Are the sites advertising, selling, arguing,
informing, illustrating, entertaining, promoting, campaigning, asking, fund raising, etc.?) Which Web site conveys its
purpose most effectively? How and why? - Who is the target audience of each Web site, and how can you tell? (Go back and review class lecture on
audience analysis for some ideas here.) Which Web site appeals to its audience most effectively? How and why? - What is each Web site's thesis statement, and how is this thesis statement created? (For example, is the thesis of
each site stated/explicit or implied/implicit? Why? What is the main idea or slogan of each site? What is each Web
site claiming?) Does the information inside the Web site support the thesis statement? Why or why not? Which Web
site creates the most effective thesis statement? How and why? - How does each Web site appeal to ethos? (In other words, how does each Web site build credibility? For example,
does the Web site provide some sort of company history? Have the companies, products, or people featured on the
Web site received any awards? Does the Web site include customer reviews and/or testimonials? Is information
about customer service, warranties, and/or return policies provided? Does the Web site seem professional?) How
does each Web site use or avoid unfair ethical fallacies? (See the following link for more information about ethical
fallacies: Rhetorical Fallacies.) Which Web site seems to be the most credible? Why? - How does each Web site appeal to pathos (emotions)? (What type of emotional reaction does the Web site create
in users? Does the Web site contain features that allow the user to interact with the site? How does the Web site
make users feel? Does the Web site offer coupons or rewards programs that engage a user?) How does each Web site
use or avoid unfair emotional fallacies? (See the following link for more information about emotional fallacies:
Rhetorical Fallacies.) Which Web site most fairly and effectively appeals to the emotions? How and why? - How does each Web site appeal to logos (logic)? (For example, do the ideas on each Web site make sense? Are
these ideas clear and concise? Is any kind of research used to support these ideas? Is the most important information
on each Web site easy to locate? ) How does each Web site use or avoid unfair logical fallacies? (See the following
link for more information about logical fallacies: Rhetorical Fallacies.) Which Web site is the most logical? Why? - How does each Web site make use of pictures, colors, and/or visuals? (Think of the cliché "A picture is worth a
thousand words." What, if anything, do the Web sites communicate visually that they might not otherwise be able to
communicate?) Which Web site most effectively uses pictures, colors, and visuals to communicate its
message? How and why? - Does either (or do both) Web sites attempt to make any definitions? What are these definitions, and how are they
made? In other words, what definition methods are being used in the Web sites? (A review of class lecture on
definition strategies will be helpful here.) Which Web site creates the most effective definition(s)? How and why? - Does either (or do both) Web sites attempt to classify information? If so, what categories are established? Are
these categories ranked in any way? Do these categories contain the same general information? (A review of the
class lecture on classification strategies will be helpful here.) Which Web site creates the most effective classification
scheme? How and why? - Does either (or do both) Web sites imply any cause/effect relationships? What are these relationships, and how
are they created? (Are these cause/effect relationships valid or misleading? Do these relationships avoid confusing
coincidence with causality? Go back and review the class lecture on cause/effect techniques for ideas.) Which Web
site creates the most effective cause/effect relationship(s)? How and why? - How do the Web sites use descriptive language? For example, do the Web sites use figurative language? (For
instance, do the Web sites use imagery, symbolism, metaphor, simile, analogy, hyperbole, personification, or any
other figures of speech?) Which Web site makes the most effective use of descriptive language? How and why? - Does either (or do both) Web sites use narration to tell a story? Which Web site tells the most compelling or
most interesting story? How and why? (For some ideas, go back and review the class lecture on narrative writing.)
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