Comparing 2019 and 2020 e-commerce (in the U.S.)

https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020

As you can see, the #1 declining online product was luggage due to the COVID-19 pandemic. And then a number of other travel-related products like cameras, swim wear, and backpacks.

Interestingly, however, it’s now driving up the volume of consumers searching for travel-related products, such as luggage.

https://www.stackline.com/news/the-trendsetter-luggage
As a hospitality and tourism marketer, how can you use “the above data” for your hospitality company (Let’s assume you are a marketer at any hospitality and tourism company)? Please show me your analytic skills and marketing strategy based on the given data, which helps your company to enhance business performance during this uncertain time.

Sample Solution