Competitive advantage

Use one of the following companies to answer your assignment: Glovo, Samsung, Omega, BMW, PepsiCo, Starbucks, H&M
1) Imagine that you work for XX. How would you analyse the competition?
2) How to use segmentation and targeting in the formulation of marketing strategy. How would you use it for XX for 2022?
3) What is and why is important the value proposition of a product/service? Define XX value proposition.
4) What is a competitive advantage? Is it the same thing as the value proposition? Define XX competitive advantage