Discuss the significance of competitive intelligence gathering for an organization succeeding in this current competitive field. *You will find a module in Chapter 2 that discusses competitive intelligence.
Initial Post:
In your initial response please include AT A MINIMUM:
What is a SWOT analysis and why is it important?
What kinds of different analyses are there and what distinct information can be gathered from each?
What types of different reports and plans should be utilized in the overall analysis to provide depth and necessary content for management to make competitive decisions?