- Identify current and future competitors (please identify at least 3 competitors for this analysis). 2. Gather intelligence on competitors. Source publicly available materials (see the above section for some sources of helpful information – typically one may look to analyst reports, websites, financial reports and other SEC filings, media coverage, interviews with managers, press releases, etc.). 3. Consolidate, analyze, and organize information. Information may be organized in a matrix, grid, or spider diagram. For the purposes of this submission, a table is the default submission format – you may deviate from this format if you believe it will add substantial value. Feel free to create your own template using a table or bulleted list. Just be sure to include all relevant aspects of this framework and complete all steps listed above. 4. Summarize insights from competitor analysis, including opportunities, gaps, and threats stemming from the analysis. Derive strategic implications for the focal firm in the narrative box that follows the table.
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