Consumer Analysis by identifying a new audience that you hope to reach for your chosen sport organization, individual, team, or facility. Specifically, the following critical elements must be addressed:
What are the demographics of the audience that you want to reach?
Be sure to address their location, economics, culture, race, gender, and age, as appropriate.
• What are the primary behavioral motivations for these consumers? Explain.
• How does the current political environment (local, national, or global) influence your new audience?
• What social and cultural aspects influence these consumers? Provide examples.
• What are two available media channels that you would choose for communicating with this new audience and why?
Sample Solution