Consumer behavior research can be very expensive and time-consuming. How do companies decide/justify spending money on research? Many large companies that regularly conduct research begin with a very small exploratory project that is often performed using the expertise of the Marketing Department. You have been put in the position of conducting an exploratory research study to determine if an expensive outside Consumer Behavior Research firm should be hired to take the research to the next level. You will conduct an exploratory project that could assist the company in determining if the more expensive and time-consuming research should be used for additional, in-depth research.
You will conduct an exploratory research project of a product or service of your choice ( Lets Choose the Iphone created by Apple) and include a written analysis of your research and findings. You will provide recommendations for the company that justifies or discourages additional research supported by the findings of your exploratory research.
Sample Solution