Consumers have a limited attention threshold, and you must get to them, with a message they respond to, within 8 seconds. Consider your personal
interfacing with digital media. Where do you primarily visit on the internet and what are the digital ads that you see most frequently? Which ads have you
clicked through to their website? Which digital ads led you to make a purchase and why? Think about your viewpoint as to the effectiveness of this vehicle
and respond to this in your Journal.