Critically discuss how social media are employed for the development of digital marketing and promotional strategies by a) drawing on relevant academic theories and b) using relevant examples from an organization of your choice.”

“Over the last decade social media play a seminal role in the development of innovative marketing practices across different types of organizations. These innovations have radically changed markets, consumer expectations, and how marketing is organised and implemented. Critically discuss how social media are employed for the development of digital marketing and promotional strategies by a) drawing on relevant academic theories ?1500 words) b) Critical analyse how ASOS.com applied its social media strategies and show specific examples of how they developed and use social media strategies on multi social media channels -Facebook, Twitter, Pinterest, Google+, blog, Instergram, Youtube Channel and so on. The specific screen shoot of each social media channels' page is required when analyse each social media channel. (1500 words)