Customer Experience

    a. How do both marketing and sales functions support a firm’s customer experience? How is this similar and different than the “sales funnel” description? b. Consider the “Take Away” part at the end of the video lecture. Describe the new KSAs (knowledge, skills and abilities) of next generation of marketers who will create customer experiences. Why is each important? c. Describe the plan/outline you would use to present a workshop to your current/future employer based on the four articles of Topic 04. Show me you can take what we are doing in a single topic and use it to advance your career.