Review the crisis communication case studies in both the Lachlan and Liberman texts, with
emphasis on the “Deflategate’ scandal in Liberman et al Chapter 9, as well as viewing this video:
Deflategate: A timeline of controversy around Tom Brady, Patriots – Sports IllustratedLinks to an
external site.
In at least three brief paragraphs (30 to 50 words each) describe:
1 — How you think the organization was effective or not, and why.
2 — How did the organization’s past reputation influence the public’s perception of the
situation, and how it was punished by the league.
3 — How did the personalities of the team’s star, coach and owner impact news and social
media coverage of the crisis.
References to crisis communication research/theories from the textbooks are always
suggested, as well.