Watch the video in the LEARN section of this week’s discussion. Social Media Marketing Foundations: Invest in a Smart Mix of Channels. Social media strategies can be a vital part of a marketer’s promotional plan. This week you will write a 500-word blog for the hypothetical business that you created for this course. The content will build on the message, only with more detail to engage your target audience.
First, to increase the “searchability” of your business, you will need to incorporate keywords into your blog. A keyword is a word(s) that your consumer will use to search for a business. Choose 5 specific keywords that are relevant to your business. More specific and targeted keywords will help your consumer find you faster and more efficiently. Tell us what these 5 keywords are.
Second, choose a topic that is relevant to your target audience that is engaging but NOT SELLING. What do they need to know? What do they want to know? How can your blog provide value to your target customer?
Third, start writing. Incorporate all 5 of your keywords in your blog. Incorporate other quality information in your blog, remember to give credit to the original author, and include a link in your blog. Show your thought leadership here to tell your customers something they may not already know. Remember that you are not selling. You are having a conversation that should be interesting enough to encourage your target customer to learn more about your hypothetical business.
Read the article: UNETHICAL BEHAVIOR BY A STAR EMPLOYEE Document Attached
Requirement: In your discussion comment on the following:
· Is Mark’s behavior unethical or fraudulent?
· Should Mark be terminated?
· Should Leslie be terminated?
· What is your opinion in regard to how Robbie handled this situation?
*Unit 6 DB: Food is Medicine (BIO150 Nutrition)
Read the article "The most damaging food lie we have ever been told" in this week's Readings and Resources and answer the following:
What food plan have you decided to follow (if any)? How will you decide which foods to include in your meals?
Share your thoughts on counting calories. Do you think this is a valid way to eat?
Write a brief description of any one "diet" (paleo, for example). Will this diet provide the body with all the micro and macronutrients that it needs?
This week we learned about several different ratios company’s can use for analysis. Share with the class which one is your favorite / most valuable and why?