develop a Digital Marketing Campaign for the company of their choice. This Campaign can use any of the Digital Marketing most common tools, such as Google Ads, Newsletters, SEO, Social Media, etcetera. It’s the student’s choice. However, make sure to justify each one of your choices throughout the Plan to make sure they fit the needs of the company. • Table of Contents for the Plan:
o Executive Summary
o Introduction
o SWOT & PESTEL analysis
o Buyer Personas
o Objectives (SMART framework and KPIs)
o Strategy
o Channels
o Actions
o Budget
o Calendar
• Relate and differentiate the different layers of social media mix strategies to manage a brand as an asset
• Develop analytical, planning and communication skills to overcome effective digital marketing challenges
• Design the strategic planning, conceive the metrics and implement the operational process for digital marketing