You are a member of a digital marketing team, which has been selected to develop a digital marketing plan for a retail business working in one of the following categories:
Toy and hobbies shop
Fitness and Leisure wear
Children’s clothes
Fishmonger
Butcher
Baker
Florist
Jewellery and accessories
Homewares
Stationery cards and gifts
You and members of your team will be allocated one category from this list.
You will be allocated a team at the start of the module.
The retail business is new to online so you will need to suggest, which channels (web / social media platforms/Apps) to use as part of your digital marketing plan. The business is small but growing and has a budget of £15,000 to invest in the digital market plan. You should give the business you are working for a name; this should not be an existing business.
Complete the following tasks. There are 2 elements to this coursework: individual element and group element
Individual Element (50% of the marks)
Your individual report should apply the RACE planning framework and should include:
• Situation review
• Vision and objectives
• Outline strategy
This individual element should follow the template provided at the end of this document. Requirements and marking criteria are also provided by section.
The individual report deadline is Tuesday 29th March 2022 at 14.00 and should be uploaded via Learn Turnitin.
You should prepare your report using the template provided at the end of this document. you should note sections carry different marks. You can vary the