analyse a pair of well known brands (these can be sub-brands or applications) which use freemium/versioning as detailed below.
Examples of possible firms/operations: Spotify, Prezi, Dropbox, Linkedin, numerous news providers, games and apps, Skype, Evernote, AVG, MailChimp, HootSuite, SurveyMonkey or other firms of your choice. Your choice must be a provider of digital products not physical products.
- Introduction and context [approx. 200 words]
Introduce your project and briefly explain the nature of the brands you have chosen to look at. - Freemium/versioning [approx. 770 words]
Compare and contrast how the brands use freemium/versioning to attract users and then convert them into loyal premium customers? - Recommendations and summary [approx. 350 words]