Discussion questions

1. Discuss the positives and negatives of corporate culture in the competitiveness of a firm. Relate how firms should deal with different corporate cultures in mergers and acquisitions. 2. Explain how value chain analysis can be used to make a firm more competitive. 3. Identify core competencies. resources. and capabilities found in Alaska Airlines Strategic Audit firm. Explain how they make Alaska Airlines Strategic Audit firm more competitive. 4. Discuss in detail how the VRIO Framework can be used to evaluate a business' competencies. Explain which of the VRIO factors would allow a firm to achieve a sustainable advantage over its competitors. and why?