Domino’s Pizza

  Produce a case study analysis on the case (Domino’s). Assessment Task Weight Description Learning Outcome Case study analysis. 20% -You need to produce a case study analysis on the case bellow (Domino’s). -You need to read the bellow case carefully and make the required research to produce your analysis. -Your analysis should use the analysis criteria in the study materials. -Your analysis should cover all elements mentioned in the criteria to complete your analysis. -Your final paper should be around 1000-1200 words. -Your final paper should be including the cover page, and the content page. LO2 Marking Criteria Make sure you include all the following in the profile: Elements Marks 1. Research on the business environment relevant to the case. 15 2. Research the main business under consideration (Domino’s). 15 3. Definition of the problem in the case study based on a research. 10 4. How Domino’s responded to the issue based on your research. 10 5. Identify the Domino’s success and failure in its response based on your research and your judgement. 15 6. Your alternative measures to solve the issue backing up your suggestions with data. 15 7. What changes you would make in business to achieve your alternatives. 10 8. Your analysis conclusion 10 Case study Domino’s Pizza — a Classic Failure in Crisis Communications By Jeannette Paladino Thursday, April 16th, 2009 This morning’s newspapers were filled with stories about two Domino’s Pizza employees videotaping a prank in which they do pretty disgusting things to a pizza they were preparing for delivery. They put the video up on YouTube and the rest is history. The viral community swiftly carried the story to a worldwide audience eager to spread the dirty word about Domino’s. Too late, the company realized that the traditional response — send out a press release and hope for the best wasn’t going to work. This is the lesson they learned. The company has since opened an account at Twitter and the comments are beginning to turn positive. But the damage to the company’s reputation will take a long time to heal. And the company still isn’t using all the viral tools at its disposal — at the writing of this post, the company had nothing on its corporate website to reassure its customers nor a link to its Twitter account. This may be a calculated decision, but they need to be in control of the message. It is naive to think that customers and investors aren’t online getting the most up-to-date commentary on the crisis. Shouldn’t the company’s official website be carrying the key messages the company wants to communicate? Did Domino’s have a crisis communications plan in place for this kind of event? As a company in the food business, didn’t they know that the potential for bad news — food contamination high among them — could turn into a reality they would need to address? Savvy companies will stay tuned into the viral community 24/7 and be ready to respond at the speed of light — which is the speed at which news about a company circles the universe. https://writespeaksell.com/dominos-pizza-a-classic-failure-in-crisis-communications#sthash.WwzbaaEd.dpbs