Dynamic pricing strategy

    QUESTION 1 1. What is NOT TRUE about dynamic pricing? Dynamic pricing strategy is adopted by Amazon.com Dynamic pricing is based on the real-time analysis of changing demands. A company can adopt both dynamic pricing and price discrimination at the same time. Dynamic pricing is based on consumer characteristics. Dynamic pricing is increasingly popular in the digital marketspace. 3 points QUESTION 2 1. What are the website components that should be included above the fold? Hero shots Calls-to-action words Explainer video Compelling headlines All of the above 3 points QUESTION 3 1. What are the main objectives of conducting CRM strategies? (Choose all answer choices that apply) To communicate the right number of contacts of the right type at the right time for each customer segment. To understand the different customer lifecycle stages. To customize the marketing messages sent out to each customer segment. To manage long-term customer relationship. To maximize the marketing cost. 3 points QUESTION 4 1. What are the three success factors of an e-commerce website? (choose three answers) drive conversions generate traffic mobile compatibility generate revenue customized service 3 points QUESTION 5 1. ___________ is typically generated either from offline advertising activities (someone sees a billboard or television commercial featuring the websiteâ s URL and later visits the site directly) or from habit (a sports enthusiast goes to espn.com for his daily sports news fix). Referral traffic Search traffic Direct traffic Paid traffic Unpaid traffic 3 points QUESTION 6 1. __________ is acquired when an Internet user clicks on a link to the site from another site. Referral traffic Search traffic Direct traffic Paid traffic Unpaid traffic 3 points QUESTION 7 1. __________ is acquired when an Internet user clicks on a link to the site from a SERP. Referral traffic Search traffic Direct traffic Paid traffic Unpaid traffic 3 points QUESTION 8 1. What is NOT one of the web design frameworks discussed in the lecture? Design for usability Targeting consumer segments Mobile first Conversion-centered design Informative landing page 3 points QUESTION 9 1. Is the following statement true or False?: According to the lecture, online value proposition refers to the unique selling point of online businesses. True False 3 points QUESTION 10 1. Is the following statement true or false?: In the United States, companies can send email messages to potential customers for marketing purpose without gaining a permission from the recipient. True False 3 points QUESTION 11 1. What is NOT TRUE about digital advertising? Pop-up ads can be highly intrusive. Low quality ad networks sometimes dominate the market. Involuntary customer data collection can take place. Digital ads can record and track online consumer behavior. Ad-block services are currently illegal in the United States. 3 points QUESTION 12 1. A well-designed page template will achieve (check all answer choices that apply): An aesthetic and visually pleasing layout Clear emphasis of different content types Visual hierarchy showing the relative importance of different content Prioritization of marketing messages and calls-to-action for different audiences and products Clear navigation options to a range of content, services and visitor engagement devices. 3 points QUESTION 13 1. Is the following statement true or false?: Seth Godin's book titled "Permission marketing" suggests marketers to provide simple opt-in and opt-out instructions to customers. True False 3 points QUESTION 14 1. Is the following statement true or false?: The CAN-SPAM act legally allows European companies to send out email marketing messages to customers. True False 3 points QUESTION 15 1. The goal of ____________ marketing strategy is to have consumers the right to opt-in or â out from the marketing communications in order to build trust and, ultimately, loyalty. 4 points QUESTION 16 1. A ___________ is a target action you wish visitors to take. It is most easily understood in the context of digital marketing or e-commerce. _________ takes place when a visitor makes a purchase from the site. Also, the percentage of visitors who make purchase, also called the the "____________ rate" is one of the most important indicators of a retail website's success. (The answer is one word.) 4 points QUESTION 17 1. What is the type of Facebook ad that was shut down in 2018, due to the criticisms over fake news and election meddling? 4 points QUESTION 18 1. In addition to relevant content, regular updates, and ease of use and downloads, successful online businesses have clear and strong _______________ (three words). This describes the total customer experience with the online business. This explains what your site is offering that is different from your competitors and makes a difference to your customersâ lives. 4 points QUESTION 19 1. What does CRM stand for? _________________ (three words) 4 points QUESTION 20 1. What is the imaginary line at the bottom of a websiteâ s landing page, which explains the viewersâ limited visibility of the contents? 4 points QUESTION 21 1. The format of _________ advertisements looks less like an ad and more like a regular piece of content on the host's website. To create this format of ad, advertisers pay to produce articles, videos, and other types of content for news and media sites. 4 points QUESTION 22 1. List the three success factors for websites: (1) Generate ___ 2. ____(starts with a T), (2) Drive________ 3. ___(starts with a C), and (3) Generate _____ 4. __(starts with an R). 4 points