Consider a scenario and apply economic healthcare concepts and principles to craft a presentation to inform decision makers regarding a proposed hospital expansion.
Preparation
PowerPoint Preparation
In this assignment, you are asked to create a PowerPoint presentation that includes speaker notes. If you need information on creating effective PowerPoint slides, you can review the following:
Getting Started with PowerPointLinks to an external site..
Add Speaker Notes to Your SlidesLinks to an external site. [Video].
Research Preparation
As you research labor supply and the demand and supply of health insurance for your presentation, you may want to visit your state’s healthcare workforce data. Below is an example resource for the state of Georgia.
State of Georgia Healthcare WorkforceLinks to an external site..
Scenario
Due to the increasing patient demand for emergency medical care in your community, you are considering the possibility of opening a new urgent care center. In order to secure funding for your project, you will need to present some key information to your lenders. You have been specifically asked to analyze market structure, monopolies, and monopsonies. You have also been asked to provide information on the demand for health insurance and the supply of health insurance along with factors that influence the healthcare labor market.
Instructions
Develop a PowerPoint Presentation with a minimum of 12 slides, including the title and sources slides that contain the following information. Note that PowerPoint slides must include detailed speaker notes.
Create an overview of the healthcare market structure that includes at least three current key players in your area (Examples: Other hospitals, urgent care centers, physician offices).
Analyze in detail, monopolies and monopsonies in the selected market area.
Assess the demand for health insurance and supply of health insurance from the public and private sector healthcare markets.
Sample Answer
Urgent Care Center Expansion: An Economic Analysis for Lenders
This presentation outlines the economic rationale for opening a new urgent care center (UCC) by analyzing the market structure, the dynamics of health insurance demand and supply, and the critical factors influencing the healthcare labor market. Securing funding for this project depends on demonstrating a clear understanding of these economic principles and how our proposed UCC will successfully operate within them.
Slide 1: Title Slide 📈
Title: Urgent Care Center Expansion: An Economic Analysis for Lenders Subtitle: Analyzing Market Structure, Insurance Dynamics, and Labor Supply Presenter: [Your Name/Title] Date: November 6, 2025
Slide 2: Executive Summary & Project Rationale 💡
Project: Launch a new Urgent Care Center (UCC) in [Local Area]. Rationale: Address the growing patient demand for non-critical, convenient medical care, which is currently straining local Emergency Department (ED) capacity. Economic Goal: Position the UCC as a low-cost, high-convenience substitute for non-emergent ED visits, capturing market share and reducing overall system costs.
Speaker Notes: The economics of urgent care are compelling. UCCs address a major market failure: the lack of timely and affordable care for acute, non-life-threatening conditions. ED visits are expensive, averaging over $1,000, while UCC visits are significantly lower, often around $150. Our goal is to capitalize on this cost and convenience gap, providing an estimated 17% reduction in non-emergent ED visits for our service area residents, which translates directly into cost savings for payers and patients, creating a strong customer base for our new facility.
Slide 3: Overview of Local Healthcare Market Structure 🏥
Market Structure Type: Monopolistic Competition / Oligopoly (Highly Fragmented)
Characteristics: Many sellers (hospitals, physician groups, pharmacies) offering similar but differentiated services.
Key Competitors (Sellers in the Output Market):
[Local Hospital System]: (e.g., St. Jude's Regional Medical Center): The main provider of high-acuity and emergency services.
[Existing Urgent Care/Retail Clinic Chain]: (e.g., ExpressCare/CVS MinuteClinic): Direct competitors for low-acuity, convenience care.