Effectively Expanding Trugreen to Africa

    Section Four; Setting Up Shop:Setting Up Shop:Assume your organization is going forward with entering into the country you discussed in your country study. They are now in the process of determining the more specific details of setting up business in that country. They have asked you to write a report on your recommendations as to how they should enter the country, staff the operation, the type of international strategy they should use, and the marketing and distribution strategy.You are to use at least three additional sources to complete this assignment.  PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course. This assignment is to be a minimum of 2 - 4 pages typed, font 12, double-spaced.Please support all recommendations with sound reasoning and research.  You report must cover but not limited the following areas: • Mode of Entryo Pick the most appropriate mode of entryo Discuss the pros and conso Support your decision with research• Human Resourceso Staffing Needs Management Lower-Level employeeso Staffing Approach Ethnocentric, Polycentric, or Geocentrico Pay and Compensation o Training and Developmento Union Concerns• Marketing o Target Market & Market Segmentationo Pricingo Advertising Cultural Concerns & Barriers  How will you address themo Competitor Marketing Analysis• Distributiono Distribution Strategyo Suppliers Use local, home country or a mix?o Production facilities (if needed)o Will you use outsourcing