“Ethical Issues in Marketing

  Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library. Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas: o Distinguish between social responsibility, ethical, and legal issues and their effect on marketing. o Relate the triple bottom line to an organization’s sustainability. o Analyze consumer influence on ethical behavior in marketing. o Assess the value of communicating ethical behavior to the public. o Conclude how ethical issues influence legal issues in marketing.