Existent hotel

1- PART ONE: Pick one existent hotel and explain:
a. Briefly describe the company. How is their workflow? What do they offer? Which is their brand personality? Who are their customers? What
about their pricing strategy?
b. Analyze its digital resources: website, app, social media profile…
c. Explain its marketing environment (macroenvironment and microenvironment)
2- PART TWO: Think about an original marketing strategy for the company selected in the question 1 and answer:
a. Which objective do you have?
b. Which target have you selected? Why? Explain the segmentation
c. Which channels would you use? Why?
d. Which content would you create?
e. How would you evaluate the campaign?