External influences of an industry

  External influences play a significant role in the success of any industry. In 2008, a plastic surgery center opened in a large city and the center expected a high volume of patients. The economy took a downturn, and consumers no longer spent money on non-essentials, such as elective surgery. When the economy recovered, the plastic surgery business grew by leaps and bounds. The success and failure of plastic surgery centers was directly reflected by the external factor of the economy.