Prompt:
Identify the activity area in your firm’s (or a firm of deep interest to you) value chain that needs the most adjustment to support the firm’s overall strategy.
Use the following steps taken from the Magretta reading （provided）:
• Lay out the industry value chain
• Compare your organization’s value chain to the industry’s
o Provide an annotated value chain diagram describing each primary and support activity for your organization.
o Use Powerpoint, Word or a similar program to create the diagram.
• Identify drivers that allow higher prices to be charged
• Identify drivers that are a large proportion or are a growing proportion of costs
Sample Solution