Florasis is a relatively new Chinese makeup brand that has already enjoyed international success in the USA and Western Europe. Florasis now wants to
launch into the Middle East, starting in the United Arab Emirates (UAE), before expanding into the rest of the region. Your task is to develop the advertising
strategy and creative campaign to launch Florasis in the UAE.
Media plan
• Provide insights into media consumption and behaviour in your target country. From this,
outline recommendations for the type of media, and timeframes, you might utilise to
launch and promote your brand. Give reasons why.
• Develop a media plan and (hypothetical) budget for your brand launch. • Consider and make recommendations for extending your brand’s promotional
activities
beyond the launch phase, including suggested timeframes and phasing. This may include
expanding beyond the initial destination region/country