Forecasting Presentation

 

 

 

Forecasting is the process of predicting or estimating future events or conditions based on past and present data. It involves analyzing trends, patterns, and relevant information to make informed projections about what may happen. In this assessment, you will use forecasting techniques to develop a presentation that assesses the needs of the project and outlines recommendations for how to address the stakeholder concerns that align with the sponsor’s priorities.

Read the following scenario:

You have been appointed as the project manager for a digital marketing software project that presents several significant challenges. The project suffers from unclear requirements and deliverables, divided support among stakeholders, and a sponsor who is focused on achieving quick results to secure broader stakeholder approval for the project’s continuation. As the project manager, you need to select the most appropriate project management approach for this situation and develop a comprehensive strategy to overcome these challenges. Your strategy should ensure that value is delivered throughout the project life cycle.

Assessment Deliverable
Create a 12- to 15-slide presentation with detailed speaker notes and appropriate images and charts as needed that includes the following:

Introduction
Summarize the project’s challenges and objectives.
State your role and the purpose of the presentation.
Project Management Approach
Compare predictive and adaptive (e.g., waterfall vs. agile) approaches, highlighting the strengths and weaknesses of each.
Justify your recommended approach for this project based on its requirements, deliverables, and challenges.
Triangle of Constraints Analysis
Use the Triangle of Constraints to evaluate the project’s priorities and needs.
Include a visual representation or description of how these constraints influence your project management approach.
Stakeholder Management
Create a stakeholder matrix identifying key roles and their influence on the project.
Recommend strategies for addressing stakeholder concerns and building a consensus.
Adaptive Framework (Agile) 
Explain why agile is an effective methodology for this project.
Define the role the product owner would have in this project and describe how they would create business value and improve stakeholder satisfaction.
Highlight key aspects of the Scrum framework, such as sprints and iterations.
Scrum Events
Identify the necessary Scrum events (e.g., Sprint Planning, Daily Standups, Sprint Reviews, Retrospectives).
Describe their purpose, frequency, and how they ensure alignment with project goals and value delivery.
Delivery Timeline and Stakeholder Impact
Assess the delivery timeline based on the selected approach.
Analyze how meeting delivery milestones will influence stakeholder satisfaction and project success.
Conclusion
Summarize your recommendations and explain how your approach delivers value and ensures project success.
Submit your assessment.
 

Speaker Notes: "I've been appointed Project Manager to lead this challenging initiative. Our main hurdles are the lack of a clear product vision, a split stakeholder base, and a demanding sponsor who needs fast wins. The goal of this presentation is to lay out a strategy to turn these challenges into successes by delivering demonstrable value immediately and continuously."

 

II. Project Management Approach (Slides 3-4)

 

Slide 3: Predictive vs. Adaptive Approaches | Approach | Strengths 👍 | Weaknesses 👎 | | :--- | :--- | :--- | | Predictive (Waterfall) | Excellent for projects with stable requirements, fixed scope, and clear technology. High control over baseline. | Poorly handles change; delays value delivery until the very end; high risk of building the wrong product if initial requirements were flawed. | | Adaptive (Agile/Scrum) | Excellent for projects with high uncertainty and volatile requirements. Delivers value incrementally; facilitates continuous feedback and change. | Can lead to scope creep; requires high level of stakeholder engagement; difficult to estimate final cost/duration early on. |

Visual: A graphic illustrating the two models: A linear Waterfall process vs. a cyclical Agile process.

Sample Answer

 

 

 

 

 

 

 

 

12- to 15-Slide Presentation: Digital Marketing Software Project Strategy

 

 

I. Introduction (Slides 1-2)

 

Slide 1: Title Slide

Title: Project Management Strategy: Digital Marketing Software

Subtitle: Navigating Ambiguity, Driving Consensus, and Delivering Value

Presenter: [Your Name], Project Manager

Date: September 29, 2025

Slide 2: Project Summary, Challenges, and Objectives | Component | Description | | :--- | :--- | | Project Goal | Develop and implement a new Digital Marketing Software solution. | | Key Challenges | 1. Unclear Requirements/Deliverables: High level of uncertainty and ambiguity. 2. Divided Stakeholder Support: Lack of consensus on priorities and final product vision. 3. Sponsor Priority: High pressure to achieve quick, visible results to secure project continuation. | | Presentation Purpose | To outline a project management approach that maximizes value delivery, builds stakeholder consensus, and ensures successful project execution. |